Innocent drinks Company Essay

â€Å"Innocent drinks† is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of â€Å"Innocent drinks† and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets, coffee shops and etc. For every year â€Å"Innocent drinks† will donate 10 percent of their profits to charity and this called The Innocent Foundation. This foundation has helped a lot of people. This report will analyses the process of â€Å"Innocent drinks† from 1999 to 2013. 1.Organization Structure There are many types of organization structure, for example, hierarchical structure, matrix structure and etc. For different structure, it has different result, management and objective. â€Å"Innocent drinks† was a small business in very competitive markets which is fit to entrepreneurial structure. The advantages of this structure are that the core team can make decisions quickly and for the members they can give some ideas to the core team and solve the problem that they are facing. â€Å"Innocent drinks† started from entrepreneurial structure and turned to hierarchical structure after few years. The reason of â€Å"Innocent drinks† turned into another structure is because they cannot satisfy their needs. They want to make themselves to be more famous and to earn more profit. â€Å"Innocent drinks† thinks that hierarchical structure has a good scale that can separate into different departments to achieve specialization. This can let the employees know what spot they are doing and they can exert their abilities. For example, in marketing they can help to promote the product or to think of a new design to attract the customers to buy it. When every department do well in the way they have to, it is easy for â€Å"Innocent drinks† to manage and achieve expected target like turnover. Ownership According to Finance maps of world ( 2012 ), â€Å"Business ownership means having the control over business enterprise and being able to dictate is functioning and operations.† From the beginning of â€Å"Innocent drinks† there were created by three Cambridge students who are Richard Reed, Adam Balon and Jon Wright. They used 500 pounds to set up this business with  partnership. The advantages of having a partnership are they can share the responsibility and operate for the common goal of making a profit. On the other hand, partnership lack of finance to expend so â€Å"Innocent drinks† decided to turn into private limited company in 2007 and it can separate legal identity, which can safeguard the operation of business and the company can debt more money from the bank it is because â€Å"Innocent drinks† can be a mortgage. Moreover, being a private limited company can have the purchase discounts and this can save some money for the company. Two years later, â€Å"Innocent drinks† has sold 18 percent of the company to Coca Cola which means that Coca Cola has the right to operate â€Å"Innocent drinks†. In 2013, Coca Cola has fully control â€Å"Innocent drinks† with 91 percent share. This cause that â€Å"Innocent drinks† has only a small minority holding. Hence, â€Å"Innocent drinks† turned into consultancy business which can only provide ideas and services. Growth Investopedia ( 2013 ) point out that â€Å"Growth is an increase in the capacity of an economy to produce goods and services, compared from one period of time to another.† Since the market change rapidly â€Å"Innocent drinks† has to create new type of product to cater the needs of the customers. From the beginning, â€Å"Innocent drinks† has only 3 recipes to almost 30 more over the years. The juice ranges of â€Å"Innocent drinks† started from the original taste and evolve to mixed taste. The product ranges is different, including kid, smoothie and thickies. For example, kid drinks are specially made to provide all the essentially vitamins to sustain their growth. In this product, â€Å"Innocent drinks† has made a different design and size to cater the needs children. 2.Reason of growth There are few reasons why â€Å"Innocent drinks† can be grown rapidly. Firstly, advertising. â€Å"Innocent drinks† has different advertisement on the television and for each advertisement it will represent their main product and shows that â€Å"Innocent drinks† never sweetened and never concentrated. The use of the advertisement is to build up a healthy image of â€Å"Innocent drinks† so that the customers will start considering to purchase this product. Secondly, PJ’s smoothies is the main rival of â€Å"Innocent drinks†. PJ’s smoothies has changed the image and increased price because it wants to be a  premier brand. While PJ’s smoothies increased its price, it lost some loyal customers at the same time. â€Å"Innocent drinks† might be cheaper than PJ’s smoothies, therefore, this cause more customers to choose â€Å"Innocent drinks†. Finance is another factor that enhances the growth of â€Å"Innocent drinks†. In 2004, the annual profit is 968000 pounds and it increases to 3066000 pounds in 2005. 3.Business strategy Business strategy is a business plan that takes place long-term in order to help achieve a specific goal or objective. Christina C (N.D.) The company analyzes the external and internal business environment before making an accurate decision. SWOT and PESTLE are the planning methods to evaluate the company. Strengths – â€Å"Innocent drinks† products are highly competitive because it made with 100 percent pure fruit juice and high quality and low price these are the advantages over the rivals. Weaknesses – distribution channels are small and weak brand reputation compare to other drink companies. Opportunity – â€Å"Innocent Drinks† serve the expectation of producing 100% fruit drinks and change the consumer tastes because the new products can attract their attention. Moreover, the company expands the market including target elderly. This is a unique area that preferable than other competitors. Threats – weather, the weather might affect the quality of the fruits and the transport and â€Å"Innocent drinks† has many rival, for example, PJ’s smoothies, Pepsi and Tropicana. Political – The government is very concerned about health and safety. â€Å"Innocent drinks† has to list out the ingredient on the product because it has to protect the consumer. Economic – Since inflation and the increase rate of unemployment will affect the confidence of consumers. Therefore, they tend to buy a cheaper brand instead of ‘Innocent Drinks’. Moreover, the economic condition also influences the company. For example, the high costs of purchasing ingredients and the taxation. Social – education, nowadays people are more concerned about their health therefore they will choose to buy a drink that is healthy for them, for example, 100 percent pure fruit juice and without any sugar. For population, â€Å"Innocent drinks† has not o nly targeted the adults and kids but also the elderlies. Furthermore, â€Å"Innocent drinks† will strengthen their brand through the advertisement, establish the healthy image in the society. Technological – affect the production level of  Ã¢â‚¬Å"Innocent drinks† because of the innovative technology. It leads to producing the juice efficiency and reduce the productive average costs by economies of scale. Moreover, the advance of technology can improve the communication flow which is beneficial of making accurate decision. Furthermore, the use of technology is helpful for ‘Innocent Drinks’ to recycle the bottles. Legal – minimum wage, for the company of â€Å"Innocent drinks† they have to sign a contract with every worker to protect their pay. Environmental – the trend of the world. The earth is facing global warming which makes â€Å"Innocent drinks† decided to recycle the plastic bottles to save the world

Kfc Markting

ESTEL Frame work: In Macro environment there are many factors that will effect the decision making in any organisation. To overcome and analyse these factors organisation can categories it in to PESTLE model which is considered as below. The macro-environmental or external factors of KFC can be identified by using PESTLE analysis which stands for Political, Economic, Social, Technology, Legal and Environmental. Political factors:This factor mainly deals with the government policies and procedures which is worked out through legislation and consists of all legal factors such as How stable is the political environment? Government position on market ethics Government view on culture and religion Government policy on Economy Taxation policy on tax rates and incentives These are some of the political factors that include legal issues, government implementations and define both the formal and informal rules under which the organization must be operated. Economic factor:KFC organization is affected with national and global economic factors such as Cost of labour, Interest and Inflation rates, Economic growth rates, Business cycle stage (e. g. recession, recovery) and Unemployment rates. Due to recession the income of the KFC has consistently dropped down and most of the employees were jobless and the rest employees were employed for very few hours also the organisation had to cut down their budget. Social factor: It includes the cultural and demographic aspects of the external macro environment.The potential of the employees who come from different back grounds and work together in the KFC and customer trends and aspect which the KFC has to consider as per their needs and wants of the customer such as changes in lifestyles, Level of education, Value in society, Demographics (age, sex, race etc. ,) and Change in consumer needs and wants. The U. K people are mostly dependent of the fast food centres as they find very busy with their schedules. Technological factor:This factor is the major driver of globalization which reduces the minimum efficient of production levels and some of the technological factors are recent technological developments, Rate of technology changes, Alternative way of providing services, New discoveries, Communication technology. The technology has now become the most important aspect in KFC as when the customers are mostly delighted and satisfied with service including latest technology that is available in the KFC. The latest Technological methods that are used to serve the customer faster are such as digital screens, wireless headphones for the staff, cooking utensils.Legal factor: The KFC has to maintain the rules and regulations related to the hygiene factors such as like employee proper training regarding the food and safety, personal hygiene, clean work environment and proper use of the utensils. This also deals with the legal environment in which the firms operate like the U. K has come up with the introduction of age discrimination legislation and increase in the minimum wage and greater requirement of recycles. When speaking about the hygiene it’s a very true example were KFC had to bare the high penalty because of failing in maintaining food hygiene. A Kentucky Fried Chicken restaurant at the Hernston Business Park in Bridgend has been fined a record ? 24,000 plus costs of ? 2,000 after pleading guilty at Bridgend Magistrates Court to multiple food hygiene offences – the largest penalty handed out to date for such offences in Bridgend County Borough. Bridgend County Borough Council brought two prosecutions against KFC (GB) Ltd resulting from inspections completed by the Public Protection team on 25 September 2005 and 22 May 2006. † Ref: http://www. bridgend. gov. k/web/groups/public/documents/press_release/018326. hcsp http://www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. htm Environment factor: KFC by considering the environmental factor has proved t o be quite friendly towards environment where it uses the paper material for the food and services carrying instead of plastic to help in reducing the global warming though it cost very high for the organisation to adopt paper materials such as paper plates, paper boxes for food parcel, glasses and cups etc. 3. The Swot Matrix The SWOT analysis is an extremely useful tool for understanding and decision making for all sorts of situation in KFC organisation. The SWOT is acronym for Strengths, Weakness, Opportunities, Threats. SWOT provides a good frame work for reviewing stratergy, position and direction of a company or business proposition. Need an essay? You can buy essay help from us today!

Gwendolyn Brooks and Edwin Arlington Robinson Essay

Gwendolyn Brooks and Edwin Arlington Robinson are two out of many fine poets that have written inspiration poetry that has had an impact on our country. Gwendolyn Brooks achieved success at an early age. Brooks is best known for her lyrical style of urban poetry, such as the poem â€Å"We Real Cool†. Brooks was the first African-American writer to win the Pulitzer Prize for her poetry with the poem, â€Å"Annie Allen†. Edwin Arlington Robinson was the first person ever to receive the Pulitzer Prize in 1922. Robinson’s poetry did not capture the attention of the public until he was almost 50 years old. President Theodore Roosevelt discovered some of his poetry. He was so impressed that he offers him a clerk position at the New York Customs House. â€Å"We Real Cool† by Gwendolyn Brooks and â€Å"Richard Cory† by Edwin Arlington Robinson demonstration how both authors compare/contrast in their poems as it relate to tragic ending in death, the usage of first person plural, and learning message to the reader. â€Å"We Real Cool† demonstrates how it relates to tragic ending in death, the usage of first person plural, and learning message to the reader. The poem relates to tragic ending in death. These teenagers explain how they engage in activities such as playing pool, drinking, and sinning. Though they believe they have everybody else fooled, they know themselves that the behavior will eventually lead to death. The poem is written in first person plural. It allows the pool players to speak for themselves and not allow the reader to draw their own assumptions. Also â€Å"We Real Cool† sends a learning message to the reader. The message that Brooks sends out is that what seems cool in someone else’s eye, isn’t cool in another, and it can lead to a destructive life. â€Å"Richard Cory† demonstrates how it related to tragic ending in death, the usage of first person plural, and learning message to the reader. The poems relate to tragic ending in death. Richard Cory is very successful in the view of the peers but in his own self judgment, he is inadequate to fulfill his purpose in life. So therefore, he commits suicide. Secondly, first person plural was not used in the poem. The town people are speaking about how they view Richard Cory. They do not know his personal struggles and only see the human side that he shows. They admire him and are quite envious of him. Thirdly, in the poem of â€Å"Richard Cory†, is sending a message that you cannot judge a book by its cover. Just because someone appears happy and wealthy does not mean that they are truly happy with their lifestyles. What one may perceive may be an allusion to the eye. Furthermore, a person must get to know a person to understand the views and thoughts. In conclusion, â€Å"We Real Cool† by Gwendolyn Brooks and â€Å"Richard Cory† by Edwin Arlington Robinson demonstration how both authors compare/contrast in their poems as it relate to tragic ending in death, the usage of first person plural, and learning message to the reader. We observed that â€Å"Richard Cory† is straight forward, direct and has plenty of descriptions unlike the poem â€Å"We Real Cool†, that requires the reader to use their imagination. However, both poems rhyme. Both poems talks about the importance’s of education of how the advantages of staying in school can get you far or how it can hinder your life. Even though both authors were born in different time era, they both share the same struggles and disadvantages.

Driessen Essay Example | Topics and Well Written Essays - 750 words

Driessen - Essay Example Paul Driessen's book Eco-Imperialism: Green Power, Black Death considers the subject of how the extremists of the environmental lobby within the rich and developed countries of the west are pushing their own ecological standards upon those of the less developed world (Driessen, 2003). Paul Driessen has worked within the Senate and Department of the Interior as well as being involved in support groups. However, through out his time in Washington he has slowly realised that the process of support for the environment has slowly ground to a halt, or has become so blinkered by its own ideologies that it has stopped accepting fresh new ideas and evidence that would help saves the lives of billions (Driessen, 2003). Driessen puts forward the statement that has been argued by many that the environment and theories concerning its values should always be taken into consideration and placed over saving human lives. This statement and its actions is seen as being the cause of so many lives being lost in the third world countries (Driessen, 2003). What makes matters worse is that many of these eco-imperialist groups are advocating the need to heal the earth, these groups include Greenpeace, who through the many years of its existence may have used up more oil on it's boat the rainbow warrior than any other shipping or whaling industry. Their aim and agenda is to save the world but at the cost of human life, which sadly can be found in much of the third world (Driessen, 2003). Driessen illustrates that those eco-imperialists are purposely and deliberately forcing their own ideals onto the world and as such are responsible for the death of so many lives around the globe. It is ideas such as the removal of DDT as a pesticide that has caused the rise of mosquitoes. This has caused the death of nearly 2 million people a year in sub Saharan Africa (Driessen, 2003). Driessen points out that when DDT is sprayed in the homes there is no risk to the environment or to people. Moreover, it has been illustrated that by using DDT the South African government had stemmed the number of deaths to around 10,000 per year. Sadly when DDT was halted the deaths rose to a staggeringly 62,000 a year and again fell when DDT was reintroduced (Driessen, 2003) Furthermore, the book illustrates the change in economies and demands for new doctrines for Corporate Social Responsibility, in this the demands are placed upon these groups instead of their own goals and profits, sadly once these ideals are defined then the policies that look at human suffering and misery become less important in favour of profit (Driessen, 2003). Driessen offers up the new ethical codes as a questionable way for the eco-imperialists to push for their ideologies upon the world (Driessen, 2003). The argument by such groups that invoke the eco-imperialistic ethos that science, technology and industry should be removed or refused to the third world countries can be seen as once again elitist, how can a country develop if it is refused the technology in which to do so. Many of the third world countries population seek to move out of their stone age huts and live in modern houses with electricity and clean fresh running water, the kind of things at many in the west take for granted. Yet these poor people are denied even the right of living like modern humans by elitist groups whose only ideal is their own back yard

Global Challenges Impacting SMEs Essay Example | Topics and Well Written Essays - 2500 words

Global Challenges Impacting SMEs - Essay Example As the research stresses globalized and integrated platform, it has become mandatory for the SMEs to develop their resources, capabilities and competencies for being able to confront and mitigate the completion and challenges arising from the developed and emerging countries and at the same time capture the new opportunities arising in the markets of these countries. For this purpose, the SMEs have to first identify the challenges and sources of challenges and prioritise the same so that they can prepare suitable strategic management plans and business development plans which are to be implemented for reinforcing the sustainability, growth and success of these enterprises. According to the dicussion findings challenging and dynamic global markets have created the need for the SMEs to compete with both domestic and international rivals. In addition to that, the need to consider a number of emerging issues like sustainability, ethical and environmental compliance , human rights management and the management of cross cultural business activities and diversified and homogenous human resource groups also act as key challenges that have to mitigated and managed by companies of all level. Nevertheless, in such adverse situations, the competitive capability of the SMEs is often questionable. The SMEs as business organizations face challenges because of two main aspects.

Cost of Capital Essay Example | Topics and Well Written Essays - 500 words - 3

Cost of Capital - Essay Example ls as far calculating the actual cost of capital of Pfizer, but it does point out that Pfizer has more equity than debt because the firms prefers to keep its interest payments low in order to maintain good liquidity and cash flows. Pfizer operates in industry that has very high risk. Every year hundreds of new medicines project fail for a variety of reasons. Sometimes these medicines do not work as the company expected or even when they work the new drug often is not able to comply with the strict protocols to achieve FDA approval. Whenever a medicine is not able to reach market the total costs that the pharmaceutical company incurred in becomes a sunk cost. A sunk cost can be defined as a cost that cannot be changed by any present or future decision (Weygandt, Kieso, Kimmel, 2002). Sunk cost are a major financial challenge for companies such as Pfizer. Minimizing projects that do not provide a positive stream of cash flows is imperative for the success of a company in the pharmaceut ical industry. Pfizer faces other financial challenges that are unique to its industry. For instance the company has to invest billions of dollars each year in research and development costs. The average out of pocket cost to develop a new drug is $1.4 billion (Mullin, 2014). Another financial challenge Pfizer faces is that it also takes a long time for a new drug to reach market. While a new drug is being developed the company does not obtain any inflows of cash from that project. Despite the challenges associated with developing a new drug when a company succeeds in creating a new product the law protects firms such as Pfizer. Patent protection allows Pfizer the ability to create a monopoly market on the new drug. Patent protection in the pharmaceutical industry can last eight to ten years. During that time Pfizer would face no competition for its new drug. Another challenge that Pfizer faces is a shortage of talent in many technical fields. In order to recruit new talent the firm

What's Your Dangerous Idea Essay Example | Topics and Well Written Essays - 1000 words

What's Your Dangerous Idea - Essay Example Most of the thoughts that echo in the modern world are dangerous not only because they are believed to be false, but because they may become true. It is a provocative question to ask â€Å"what is your dangerous idea?† John Brockman edited this anthology of essays from a number of the best thinkers. The edge foundation inspired this effort and it had the consent to endorse inquiry and discussion of literary, artistic, philosophical and intellectual issues and also work with the social and intellectual achievement of society. I will mention several ideas that may evoke dangers in the society, but I will dwell mostly on the issue of religion and science. There are some dangerous ideas that exist in the society. For example reducing the population of the human race globally to approximately one billion and maintaining it at that number. Another dangerous idea is taking the biological yearning of people to play fathers and mothers and redirecting it to responsible stewardship of t he world. These ideas sound quite draconian. Another dangerous idea is imposing taxes on mosques and churches. Another is idea is decriminalizing the use of street drug. None of the esteemed contributors of John Brockman raised anything that seemed risky, perhaps because the risk of such ideas occurs instantly to the person who applies the ideas. Psychiatrist Randolph offers some direction on why those ideas are not being tackled in the book. For example when an individual’s business is attempting to handle a savvy competitor, it may mean that they may have a superior product because they are smarter. David Lykken believes that parents ought to acquire licenses for parenting their children and also act as proof that they are over twenty one years old and married. Jordan Pollack encourages people to embrace that are based on faith. He argues that physics may sing the songs that continuous motion may solve the energy calamity. He also adds that scientists ought to put God on th eir side to revoke the second thermodynamics law. One of the ideas that may turn out to be extremely dangerous is the idea of religion versus science. Religion believes that science tries to destroy it or to eliminate it. Science is also against religion because in science there is nothing like belief in a spirit. Science only gets answers through experiments that produce real results and not things that require belief in something (Coon and John 23). For example scientists have theories that attempt to explain the origin of the universe. Theories like big bang argue that the beginning of the universe came up after the big bang. However, this theory does not make sense at some point in explaining how living things came to exist within the universe. It fails to explain how animals, plants, human race, the skies and other natural occurrences came to existence. Charles Darwin also gives the theory of evolution that attempts to explain how human beings evolved from being primitive to be ing the intelligent modern man. All these science theories have their weaknesses because they fail to convince people at some point. Religion also has its theories of the origin of the universe and the human race. The popular religious explanation of the origin of the universe comes from the Christian Bible. The Bible states that God created everything in the universe with his own hands within seven days. After creating everything in the universe, he made man in his own image and the first man that he made was Adam whom he later created his partner, Eve. This theory also has its weakness because it fails to convince people the origin of God (Coon and John 31). It plainly states that God (whose origin is withheld) came from nowhere and designed the universe. Christians insist that no one

Historic Preservation and the Imagined West Essay - 3

Historic Preservation and the Imagined West - Essay Example What had been original downtown areas went into decline as growing populations demanded more space, modern buildings, as well as roads and highways that take them there. Chasing the In the 1960s and 1970s, there was a renewed interest in urban renewal. According to Morley, three cities that she examined determined that what was old could be revitalized and made useful and profitable. Much of the trend towards this renewal (translation: rewriting) of history was started by Dana Crawford in the mid 1960s, before whose time urban renewal meant erasing the past and rebuilding a future vision. These efforts resulted in many historic structures being torn down and destroyed. Unfortunately, although Crawford and her group did save some historic buildings, much of the revitalization she accomplished was of Denver’s sports mania. If General William H. Larimer, an early settler of the area and for whom the street is named were to return, the only way he would recognize what today’s preservationists call Larimer Street would be if he was a Broncos fan. Soon after the Larimer Street project started showing signs of success, Crawford took her preservation carpetbag to other areas of the city, most notably the southern downtown area. As the profit news spread, other areas such as Albuquerque and Seattle took note. As with Denver, Albuquerque and Seattle also saved a few historic buildings in their utopian visions, but for all their efforts to save history and work with what is, Morley says that they failed to make authentic places (Morley 16). Albuquerque, for example, saved several old residences, churches, and commercial structures in the Old Town. Seattle’s Pioneer Square was the old central part of the city, but a trip through the Pike Place market, where hundreds of vendors loudly hawk their wares is as Morley describes it, â€Å"an honest place in a phony

Australian Women Workforce Participation and Childcare from birth to 5 Essay

Australian Women Workforce Participation and Childcare from birth to 5 - Essay Example Formerly developing from feminine labor movements in North America & Europe, female involvement in politics and the labor force provides a great emphasis of IWD (Council of Australian Governments, 2013). The literature review seeks to review current female participation in the Australian workforce. The paper will include peer reviewed studies and an exploration of the popular and the critical view of the topic. This paper further explores the steps by the authorities to support the Australian women in the workforce. The rate of Australian women’s participation in the workforce has increased rapidly in recent years (Baxter, Renda, & Australian Institute of Family Studies, 2011). Research indicates that women, especially expectant mothers and those with children up to the years of five have had various experiences in regards to working and childcare (Boyd, Walker, & Thorpe, 2013). Many women have found it difficult to work while having small children needing childcare (Broderick, 2012). The difficulties led to parental leaves for expectant mothers in order to have ample time to take care of their children (Walters, & Whitehouse, 2012; Adams, & Security4Women, 2010). Research further adds that women required the government to cater for paid parental leaves and childcare costs instead of the mothers having to leave their work to take care of the children (Cooklin, Rowe, & Fisher, 2012). The government initiated the Paid Parental Leave (PPL) and child care costs programs meant to support work ing women while on maternal leaves raising the children following the recommended health and nutrition standards. Unfortunately, not all women benefit from these programs (ONeill & Johns, 2009). Research also adds that women’s participation in the workforce is not only a barrier to appropriate childcare but also an obstacle to family care

Effects of missing an appointment Essay Example for Free

Effects of missing an appointment Essay There are a wide range of effects for a person missing an appointment. Missing an appointment effect the individual who missed the appointment, least of all. Regardless of reason, not showing up for a scheduled time is a great disrespect to all the people that might have benefited from the scheduled time. Missing an appointment punishes others that may have gained from that time slot. There are many solutions to not missing an appointment, and by following the steps to prevent from missing an appointment gives a common courtesy to others. People’s time is extremely valuable and by missing an appointment it shows an extreme amount of disrespect. The main people being affected by my inconsiderate decision were the physical therapists, the patients, and least of all I. The people who work for you are being thrown under the bus when an appointment is missed. In my case, the people at the physical therapy clinic who work tirelessly to provide care for others that are injured, to get them back in fighting shape. By missing the allotted time all of the preparation and care to make me better was essentially thrown down the drain. A substantial amount of time was wasted that could have been used to benefit me or another soldier. I cannot reiterate enough, the selfishness of missing an appointment. All that was needed was a simple call, a common courtesy, for the situation to be resolved. By missing my appointment I basically told the physical therapy clinic that my time is more valuable than yours, which is very disrespectful. The others that were affected by my decision to miss the appointment were all of the other patients seeking care. Being a soldier requires many physical demands which often incur injuries. It is extremely important for any soldier seeking care to be able to receive the proper treatment. By me missing my appointment it took time away from another soldier that could have received treatment. By calling ahead it could have potentially given someone else who needed that time with the physical therapy clinic, a chance to get seen and treated. I inadvertently placed myself before others by not calling ahead and cancelling, or rescheduling my allotted time with the physical therapy clinic. I briefly put aside some of my basic values of being a soldier when I missed the appointment. There are many solutions that could have been done to avoid the missed appointment, and will be done in the future. Something as easy as putting an alarm in my phone, could have helped me to not miss my appointment. I also could have been more proactive with my leadership and let my chain of command know when and what time my appointment was. Certain safeguards in the future will be put in place to prevent this lack of respect for others, to not happen again. The more people I let know of my appointments will prevent me from missing any future appointments. I feel I can improve as a soldier from this incident and by me missing this appointment it will make me become more considerate for others and give me a better awareness of when and where my appointments are. On Friday I missed my physical therapy appointment and while I feel this was an outlier of events, I cannot and will not let this happen again. The only reason I can provide as to why my appointment was missed is that I work sick call at the Aid Station, and it ran later than normal that morning. As a medic I know first-hand the importance of holding true to a scheduled appointment. I know what it feels like being on the other end of the spectrum. When I screen patients and a patient misses an appointment it feels like someone has wasted my time. In other words it feels like a slap in the face, which makes me missing my appointment that much more inexcusable. Others that feel the effects of missing an appointment are the direct chain of command. The lack of respect by one person can reflect negatively on a whole organization. By missing an appointment others wonder if the unit as a whole treats appointments and others with that same lack of respect. In my case I have great NCO’s and a great support system that has done nothing but help me in my career and teach me the in’s and out’s of how to be a good soldier and an even better person. However, with my lapse in judgment my decision reflected very poorly on my leadership. That in itself is enough for me to understand the negative outcomes by missing my appointment. Overall the effects of one individual’s mistake can be felt by a plethora of different individuals and groups. From the Physical therapy clinic whose time could have been better spent helping other patients to me as an individual. I think something good that has come out of my mistake is that I now have a much better perspective of all the different people that my decision affected. Appointments are very easy to cancel ahead of time to give another person a chance to seek treatment. For so many people and organizations effected a simple phone call or preventative measure would have resolved the situations.

Mechanisms of Viral Transmission

Mechanisms of Viral Transmission Most of the new viral diseases that enter the human population are enzootic viruses that have changed their hosts. These enzootic viruses tend to have a severe effect in humans. A viral disease emerges in a population through a series of steps the initial infection, the spillover, and lastly the host to host transfer. These steps are further aided or prevented by the virulence factors present in the virus versus the host or human whichever the case susceptibility. It is important to determine the source of these viruses and whether it was via an enzootic or epizootic virus. The barriers that the virus faces when trying to infect a new host are just as important as the role that the environment plays in the viruss transmissibility. There are many factors to consider when looking at viruses how viruses change hosts. New viruses can emerge in a population through contact with an alternative host. Until recently the probability of a virus changing hosts was limited by the restricted contact between the initial host and the alternative host. An increase in contact can be accomplished by introducing the host animal to domestication or any other arena that would serve to increase the likelihood of human contact. Primates that have been infected with simian immunodeficiency virus in Africa were separated from areas of high human populations which in turn significantly limited the chances of the virus changing hosts and infecting humans. The chances of viral contact can also be increased by changes in social and sexual behavior, increased travel, hygiene practices and the increased density of the population that work in favor of the virus and increase the chances of infection in an alternative human host. The significance of initial host to alternative host contact can be examined through the instance in Africa where primates infected with simian immunodeficiency virus in Africa were removed from areas of high human populations and in turn significantly reduced the number of the host changes from primate to humans. The removal of the infected animal from direct human contact does not prevent transmission though intermediate hosts. In Malaysia fruit bats are the reservoirs for the virus nipah and with the large number fruit orchards near pig farms the incidence of contact between the virus and the pig is greatly increased. When it comes to a viruss ability to infect a new host there are new barriers that the virus must learn to penetrate. An important part of a viruss ability to infect new hosts is its ability to infect that hosts cells. In humans the viruss can have trouble entering the host via due to factors that fight off viral infections or something as simple as the surface of human skin can pose as a barrier for entry into an alternative host. When galactosyl producing virions which are not normally found in humans are detected in the body the galactosyl brings about an antibody response that inactivates the virus and prevents its spread. A mechanism of action such as this requires the viruss need to rapidly adapt to bypass the barriers that are set up to prevent viral infection. Even if the relative distance in relation between the initial host and the alternative host of a virus is close the intensity and rate of the contact between the two species is still a factor. When a virus infects a new host that is distantly or closely related to the previous host it does not mean that the host cannot also transfer the virus to more distantly related organism. Integration of a virus into a new host cell is also dependent on the receptor binding that occurs between the virus and host cell. The changes that the virus has to undergo in order to infect the new host cells must coincide with the receptors that are found already on the host cells. A process involving the transfer of the FPV virus to infect canine involved a gain of two mutations that then allowed for it to bind to the canine transferrin receptors. These mutations allowed for the FPV virus to increase its host range successfully gain the ability to infect canines with a new form of the FPV virus CPV. Blockades for the spread of the viral infection once it has infected the new host cells can exist in the form of proteins that prevent the spread of the virus to neighboring cells. The capsid proteins of viruses are stopped at the cytoplasm of the new host cell by TRIM5ÃŽ ± a protein that binds to the capsid of the virus preventing its entry into the host cell. Generalist and specialist viruses are two categories for viruses that can possibly predict and help determine the ranges of hosts that a particular virus can infect; and whether or not a virus is a candidate for host switching. Generalist viruses are expected to have an increased incidence of alternative host shifting while specialist viruses are the opposite and are unable to bypass the barriers in the host cells receptors and other defenses that would require the virus to mutant in order to effectively infect the cell. Most of the specialist cells have trouble making it past the initial infection of the alternative host. Viruses that have a wide range of hosts have a built in advantage already in that they do not have to alter in order to successfully make a change in the types of organism that they can infect. The rate of variation in a virus directly determines the adaptability of a virus into a new host. Viruses that have a high evolving rate are more likely to cross species and cause infection in a new host due to its ability to quickly adapt to the host cell. RNA viruses do not have proofreading mechanisms as well as replication that is error prone and are in that sense much more variable than DNA viruses. DNA viruses are less variable than RNA viruses but some exception exist in that certain single stranded DNA the rate of variation may be similar to that of RNA viruses. A reduction in virus fitness occurs when the virus undergoes mutations that are necessary in order to infect a new host. If the virus is using a intermediate host even more adaptations are required and the virus is further reduced in fitness. The addition of the intermediate hosts help to explain why the influenza A virus infects each of its hosts differently through different mechanisms. In humans for example the infection is found in the lower respiratory tract than in other hosts where it is located in the upper respiratory tract. Reassortments and recombinants aid in a virus adaptability to a new host cell by making a number of genetic changes in a shorter amount of time. The CoV virus of the bat in recombination with another virus was able to make a new virus SARS that can infect humans and other hosts. The intermediate virus is a form of the virus that infects the intermediate host. This virus is the least stable form of the virus. The lower fitted virus loses some of the capability to infect previous parental host types efficiently in addition to the newer crossover hosts they are trying to infect. This phenomenon could account for the low percentage of viral crossover between species. The article did a good job of following the trend and mechanism with which a virus switches hosts. More investigation should be done in the areas of the initial infection of the virus and how it crosses over. More studies should also be done on the likelihood of a virus from another animal making the host switch to infect humans and how that spread can be predicted and prevented. Further studies should be done on how the viruses that make the jump to a species that is not close in the evolutionary chain to who they normally infect to humans. A broader knowledge of how the virus adapts itself to survive in an organism that is so different from its original host also deserves further investigation. If the topics of interest listed are further studied and developed then the article would have a more focused and concise viewpoint instead of the disorganized and sometimes abandoned thread of thoughts that exist at some points within the article.

Comparing Of The Presidencies Of Obama And Bush Politics Essay

Comparing Of The Presidencies Of Obama And Bush Politics Essay The founding of the American nation was largely dependent on the opinions of two groups of people based on their views and opinions regarding the constitution at the time. It was age whereby the citizens of America had just begun to recover from the effect of civil war and the constitution was a largely debated area as each group of people had interests in it. The two groups of people now referred to as federalists and anti-federalists wanted each of their concerns to be noted and certain parts of the constitution, which in their opinion was not fair, amended. Thus the two groups formed the basis of the two major political parties in the United States, The Republicans and The Democrats. This paper therefore shall compare the presidencies of two presidents, President elect Barrack Obama and his predecessor George W. Bush. It shall analyze their actions while in office, both economic and domestic, their effects and try to make comparisons with the views of the founding federalists and anti-federalists. Furthermore, it shall try to conclude which president fits into which mold; whether they are anti-federalists or federalists. George W. Bush ran for presidency in the year 2000 and termed himself a passionate conservative. With reference to foreign policy he heavily criticized the actions of Al Gore in sending U.S troops for peace-keeping missions that he deemed were not vital to national interest. However, at the same time he was pushing for more funding for the Pentagon and was seen calling for more action and tougher posture against  ¿Ã‚ ½rogue ¿Ã‚ ½ countries such as Iraq and North Korea. One of the goals in the bush presidency was to accelerate progress on deregulating industry and implementing tax reductions in an attempt to weaken the federal government thus strengthening the conservative agenda. The administration relied on executive authority to relax the workplace as well as the environmental regulations. Bush sought to weaken the fiscal, standing of the Treasury and to roll back those areas of the government that were most vulnerable politically. The effect of this was powerful as the tax cuts distributed government benefits to Americans, rich and wealthy, which constituted a core part of the Republican coalition. Bush reflected in his practices the policies used by former republican presidents, Richard Nixon and Ronald Reagan. The policies involved placing politically motivated administrators with vested interests in important positions. These administrators were unsympathetic to the programs they managed and thus were ruthless when doing their work. An effect of this was a range of new advisory bodies developed around the presidency, many of which complemented the main cabinet departments, with the cabinet declining in influence. The National Security Council and the Office of Management and Budget are prime examples. The attacks on the World Trade Centre on September 11 2001 offered Bush an opportunity to establish his political credibility, to reassert presidential leadership and to defend the interests of the United States. Through the event of the United States bombing in 9/11, Bush pushed aggressively for the use of executive-centered national security programs. Such programs involved the expansion of interrogation techniques including torture, which broke the national precedent and ignored international laws on detainee treatment. After the 9/11 event Bush announced an all-out war on terrorism and ordered the invasion of Iraq and Afghanistan. As the United States entered recession in 2007, the bush administration through the enactment of several economic programs took a more direct control of the United States economy in an attempt to preserve the country ¿Ã‚ ½s financial system. These policies included among others implementing a 170 billion economic stimulus package which aimed at sending tax rebate checks to Americans and providing tax breaks for struggling businesses. However, the policies were ill-equipped to deal with the looming financial crisis in what is termed to be the longest recession after World War 2 in history. The Presidency of Barrack Obama Obama, within his first 100 days set up to gather up support for his economic stimulus package otherwise known as the American Recovery and Reinvestment Act of 2009. He further put through Congress the expanded State Health Insurance program. Furthermore, his administration was able to put into law the Ledbetter law which requires equal pay for women in all sectors. The obama administration is also credited with legislating health care reforms. This was done through winning the approval of the congress on a budget resolution regarding the matter. In his campaign and since Obama has heavily criticized the bush administration for ignoring the situation there and focusing too much on Iraq. At the onset of his campaign, Obama promised to withdraw all United States troops from Iraq, within 16 months, though he has laxed on this view, his actions seem to be more anti-war and catious. Analysts have commented that Obama ¿Ã‚ ½s view on United States emphasis being on Afghanistan as a politically correct stand on the issue. Moreover, the Obama administration broke supported the United Nations declaration on sexual orientation and gender identity and relaxed the enforcement on marijuana laws. It also lifted the ban on embryonic stem research put in place since the Bush administration. Obama also ordered the closure of the Guatanamo bay detention camp in Cuba which was notorious for the infringement of human and detainee rights. Comparison of the two presidents with the federalists and anti-federalists views When comparing the presidencies of the Bush and Obama administrations against the federalists and anti-federalist views it is important to consider what these people based their views on. The Anti-federalists were of the opinion, at the time of founding, that Congress and the executive b ranch of the government wielded too much power. They were also of the opinion that vthe constitution gave too much national power at the expense of the state governments. Additionally they were displeased by the lack of a bill of human rights within the constitution. The federalists, on the other hand responded that the separation of powers into three independent branches protected the rights of the people. Each branch was in fact representing a different aspect of the people and as all three were equal, there was fair say among all the branches and thus equity among the people. With this perspective in mind, we can now compare the two presidents. Former president Bush was largely conservative and this was evident through the socio-economic problems that his administration ¿Ã‚ ½s actions caused. Thus it can be seen that he would largely fit in with the anti-federalist group. Furthermore, his actions to weaken the federal government so as to strengthen the conservative side of the government wing show that he is more anti-federalist than a federalist. President Obama, however, would more fit in with the federalist group. His actions largely bordering on developing policies that benefit all Americans equally show a federalist nature. His call to strengthen the federal government and his actions of abandoning the Bush administration policies further reinforce this fact. Though it can be seen that through his action, President Obama is setting into the mold of a federalist it is still too young in his presidential term to conclude on the issue. Conclusion Though neither president exactly fits into the mould of either federalists or anti-federalists, it can be summarized that through their actions during their term of presidency, George. W. Bush was more of an anti-federalist and President elect Barrack Obama more of a federalist.

Delaying Childbearing: Why it is Important to Have Children While in Co

Like many other women, I was raised in a family that repetitively told me that I needed to finish school before thinking about getting married, and definitely before having kids. This made sense when I became an adult, why not put all my focus into my schooling. Yet, for me that would mean that I would be in my early thirties when I finished school. This has become the norm for women to marry and have children in there 30s, then in years past, where they were in their early to mid-twenties. After completing my first bachelor’s degree, I got engaged; I was in a perfect place, and I was not going to hold off just so I could finish school. Now that I have been married for two years, successfully working and going to school, starting a family is important to me. If I were to follow what my parents told me, from this day, I would still have to wait 4-5 more years to finish school, and then start that family. Even though having kids in college could keep your from completing a degr ee, you should have children in college because delaying childbearing could affect fertility and the likelihood of pregnancy complications. College is perceived as a time for young adults to have fun, and having children before or during college would provide an obstacle of completing a college education. Four million college students have children, which is roughly 25 percent of all enrolled college students (Nelson, Froehner, and Gault 1). Although this is a large number, many students would prefer to focus on themselves. Today women face the dilemma of if they even would want to have children. Focuses on getting a degree, and starting a career is ever so important for many women to create their lives on. Waiting until you are settled in your career puts ... ...n in school has many problems, as well as advantages. First, the obvious reason is that having kids in college is a financial burden, along with the stresses of maintaining family life with college life. Secondly, many students that do have children while in school, unfortunately, do not finish their degree. Works Cited Balasch, Juan, and Eduard Gratacà ³s. "Delayed Childbearing: Effects On Fertility And The Outcome Of Pregnancy." Fetal Diagnosis & Therapy 29.4 (2011): 263-273. EBSCO MegaFILE. Web. 20 Apr. 2014. Cnattingius, Sven, et al. "Delayed childbearing and risk of adverse perinatal outcome: a population-based study." Jama 268.7 (1992): 886-890. Nelson, Bethany, Meghan Froehner, and Barbara Gault. College Students with Children Are Common and Face Many Challenges in Completing Higher Education. Mar: Institute For Women's Policy Research, Mar. 2013. PDF.

Free College Admissions Essays: Leader and Leadership :: College Admissions Essays

College Admissions: How would you Describe a Leader and Leadership    A significant part of effective leadership is the close connection between the leader and the follower, which often determines the success of the leader's mission. Unfortunately, this leader-follower relationship cannot be created according to some simple formula. Young leaders of today face special challenges as they try to communicate and interact with their followers and potential followers. By exploring global perspectives, human diversity, and ethics, young leaders can take yet another step forward in their development and preparation for twenty-first century leadership. Globalization has many implications for leadership today and in the future. Global perspectives are being spread to the farthest points in the world and to the most isolated people. People of different cultures come to the United States daily to live, travel, or engage in business. Leaders must respond to this challenge of globalization so they can effectively reach out to as many people as possible. Opening themselves to the world's changes allows leaders to compare and contrast their culture with the arts, language, beliefs, customs, philosophies, and ways of living of other people. By observing and questioning another culture, leaders can understand the origin of an individual's viewpoints and become more sensitive to the cultural needs of that individual. By continually exposing themselves to other cultures, young leaders can thoroughly develop this global perspective and devote themselves to making connections with the entire world.    On a more individual level, openness to human diversity plays a role in adjusting to the changes of the future. People are discovering that even within cultures, individuals come from diverse backgrounds, have different personalities, and prefer different ways of life. Young leaders can build a stronger relationship with their followers as they enhance their own appreciation for human diversity. As people become more diverse, leaders must learn how to communicate with them as individuals if a vision is to be shared, a cohesive group to be formed, and a goal to be achieved. Despite differences in opinions, the leader and followers can work together to complement each other as they move toward the mission of the group. By exposing themselves to all kinds of situation and communicating with many types of people, young leaders can develop an appreciation of human diversity. Conflicts caused by differences among individuals' personalities and cultures have created many ethical issues, and the number will only increase in this global society.

Human Trafficking Essay

Known as the â€Å"invisibles† or â€Å"modern-day slaves†, the human trafficking trade is the fastest growing criminal trade in the U.S. and one of the most profitable industries in the world. It is global in nature, existing throughout the world, with traffickers coercing men, women and children of all races and circumstances. Approximately 800,000 to 900,000 victims are trafficked every year of which 100,000 are reportedly children sold into the sex trade. The United States is estimated to have 200,000 slaves, living in our cities seemingly pursuing the American dream. It is easy to understand why this trade is growing so rapidly if you look at our basic human nature and market conditions. Traffikers coerce their victims by promising them whatever they desire – be it, a trip to the US, education for their kids, an escape from their families. In return, the victims are placed into servitude as household domestics, escorts, or laborers at small businesses. Victims are the cheap labor needed to drive the market and the traffickers are the owners making all the payments and profits. Sometimes the most innocent of situations can lead into this trade. One of the stories from the National Human Trafficking Resource Center hotline tells how a girl, sixteen years old, met a man at her local mall who offered her a job at a restaurant. This seems like a plausible occurrence right? Well, it wasn’t. Instead of waiting tables and taking orders, she was forced to sell sex in a hotel room. So, what can I do as an average American teen presumably untouched by this horrible slavery? After all, I am very aware of stranger dangers and I don’t live in a third world country. Well. there are many easy ways to make an impact. You can encourage local newspapers, magazines and television  stations to focus on this topic. You can go and volunteer with organizations trying to impose stiffer penalties on traffikers. It’s even as easy as keeping an eye out in your everyday life – it exists all around us, open your eyes and ask yourself†¦what is wrong with this picture? Maybe the best advice I can give is to look at this from our Catholic values perspective – where is my compassion for people in need and the courage to challenge unfair practices. What does it say about me as a human if I allow a ten year old girl to work in a brothel? And what about Maria, the maid next door, who never leaves the house and works till 10 every night, does she not deserve the same freedoms as I? Yes, it is probably easier to ignore or choose not to engage, but where does that leave our humanity? To really abolish these practices, we have to care and question and be accountable. Human trafficking is wrong and we as the future generation of America need to step up and make a difference. People are not for sale. http://www.gracehavenhouse.org/how-to-help/24-fight-human-trafficking/

Theory of Justice

According to the legal dictionary (2010) the definition is fairness, moral eighteens, a system of law in which every person receives their due from the system including all rights. † Justice is comprised of our needs, fair share, fair play, standing and trust. Cicero once SAA â€Å"the Foundation of Justice is good faith† The main theory of justice Is that It is designed to be fair and an Impartial point of view that has been adopted Into our reasoning. Basically, the theory of justice guides us to look and study the writings from philosophers like Rails, Locke, and Hobbes.Locker's view on justice was based on the social contract theory. This belief is that free people need to Greer on some ground rules in order to live together. There are also specific theories dependent on the type of Justice. There is the principle that pertains to a distributive style of Justice which basically determines Justice as to what is the fair share. Then there Is restorative Justice. Restor ative Justice Is how we react to an activity that violates what society deems fair play. The principles of Justice need to be fair to those involved and need to be consistent.This of course is barring any extenuating circumstances and if these circumstances exist there needs to be a vital difference so o other solution can be applied. â€Å"Perfect wisdom has four parts, biz. , wisdom, the principle of doing things aright; Justice, the principle of doing things equally in public and private; fortitude, the principle of not flying danger, but meeting it; and temperance, the principle of subduing desires and living moderately (Plato). † Utilitarianism In order to understand how the principles of justice and how they differ from utilitarianism we need to know what utilitarianism is.Utilitarianism is the belief that the morally right choice is the only way to cause the most good. The utilitarianism belief may produce good but it also may trample the rights of the individuals. So the saying goes the good of the many outweigh the few or the one. So I would have to say that the mall difference between justice and utilitarianism as we know It would be society has laws that pertain to everyone equally. Utilitarianism has two forms also. Act utilitarianism is defined as a person doing something that will benefit many but they do it without regards to their personal feelings or laws that society has made.Rule Utilitarianism is solely based on the idea hat provides the best outcome. According to Banks (2009) â€Å"a utilitarian approach to public policy would require that government officials base their actions and programs on ten most accurate Ana telltale International AT particular classmates and of the likely results of the alternatives and options available to them† (Banks 2009). Justice Defined As stated above the definition of Justice would be a system of law in which every person receives their due from the system including all rights.However if you asked someone in a criminal Justice agency they most likely would say that it is a system hat consists of the police, the courts and the correctional facilities. They would also say that Justice is what is received for committing a wrong. Today people see Justice as the item that is given out for breaking the law. Security I would have to say the difference between Justice and security is Justice is the system and security is a tool. Security is defined as the freedom from danger or risk. I view security as part of the system. This is because security is becoming more a part of the criminal Justice system.

Rhetorical Strategies Analysis of “Bill Clinton’s First Inaugural Address”

Rhetorical Strategies Analysis of â€Å"Bill Clinton's First Inaugural Address† Introduction William Jefferson â€Å"Bill† Clinton served as the 42nd President of the United States from 1993 to 2001. He got authority at the end of the Cold War. During Cold War, in order to compete with the Soviet Union's military power, the federal government spent a great deal of financial resources to establish a powerful military. The quality of life of common people decreased year after year. At that time, people desired to have a new powerful authority to rebuild people's confidence.Clinton won the 1992 presidential election with 42% of the vote against his predecessor, George H. W. Bush who had 37. 4% of the vote. Clinton's wining ended the Republican rule of the White House of previous years. With 43% of the vote, he outpolled the winning House candidate in five districts. Clinton has been described as a New Democrat. In January 1993, he had campaigned on the theme of change and the public expected him to deliver. And in his first inaugural address, he continually promised change.The purpose of my article is to figure out: what rhetorical strategies and tactics did President Clinton use in oder to accomplish hi task of change? Inaugural addresses have often served as the civil religion. Clinton was well – prepared to take this tradition. According to the evidence, it suggests his three main resources for first inaugural address are his lifetime study of the Bible, his education at Georgetown University, and his reading of others' inaugural addresses by Republican and Democratic presidents.During the campaign Clinton mentioned that when he was a little child, he felt a strong calling to go to church even though his parents did not go. He grew up in the Southern Baptist denomination and as he remembered, â€Å"I had to get other people to read the scripture every day or do it myself. † His religious choice fits the American belief. Most American believe that God â€Å"is actively interested and involved in history, with a special concern for America,† as Robert N. Bellah said. During the 1990s, Clinton skillfully used biblical language to make common eople trust him and rebuild their confidence in a future president. Context The inaugural address of an American president is a vital ceremonial event and an occasion for a particular kind of communication between the President and the people. The president represents all the people of a country and his inaugural address shows a direction of the government. The address is the first official announcement made by the new president and it is analyzed as setting the tone for the four years to follow.Presidents have had their own skill in shaping and delivering their addresses, drawing on rhetorical devices to convey a message and to communicate a sense of meaning and value. Clinton gave people a vivid image about a brand new future for the United States with a short first a ddress. He bring a metaphor for the future, â€Å"a spring reborn in the world's oldest democracy, that brings forth the vision and courage to reinvent America. † For the spring to be reborn in America, President Clinton called for government and public to change.Clinton thought that America have to change for better notion and â€Å"not change for change's sake, but change to preserve America's ideals – life, liberty, and the pursuit of happiness. † Thus, from my perspective, the rhetorical strategy of Clinton's first address is persuasion. He tries to explain contemporary situation of America and he tries to advocate â€Å"change† on this issue. The Strategy of Persuasion As we learned, the three main methods of persuasion involve pathos, ethos and logos. President Clinton seems to use one major approach, pathos, to persuade audiences. Also you can read Rhetorical Devices in Night Walker by Brent StaplesPathos is to use emotion to persuade audiences' minds in a rhetorical argument. President Clinton uses basic American beliefs and ideologies, such as, â€Å"life, liberty, and the pursuit of happiness,† trying to arouse people's passion. Also, he brought out the social problem of America, that â€Å"raised in unrivaled prosperity, we inherit an economy that is still the world's strongest, but is weakened by business failures, stagnant wages, increasing inequity, and deep divisions among our people. † He used realistic problems to relate to common people's daily life. It brings out another passion, which is to struggle for their life.Then, in the middle of his first inaugural address, Clinton calls for people's responsibilities to renew and create a better nation. He uses child to bring out a bigger theme of posterity and he calls people's passion to create a better society for their posterity. He said, â€Å"posterity is the world to come — the world for whom we hold our ideals, from whom we have borrowed our planet, and to whom we bear sacred responsibility. † By using pathos of persuasion, President Clinton tried to arouse the public to put more effort into establishing American society in order to renew the United States.The significant purpose of persuasion always to change people's behavior eventually. Then, Clinton mentioned three main parts to renew the whole country. First of all, â€Å"to renew America, we must be bold,† which brings out the responsibilities of citizens and government; second of all, â€Å"we must revitalize our democracy,† which discusses reinventing authority and the federal government; finally, â€Å"we must meet challenges abroad as well at home,† and President Clinton gave two ideas both diplomacy and national thoughts. The Strategy of Biblical LanguageIn the end of first address, President Clinton emphasis on how individuals change themselves to drive the government's and country's change. He used emotional language to make that argument, that is â€Å"in serving, we recognize a simple but powerful truth — we need each other. † In the final paragraph of the inaugural address, it included a verse from St. Paul's letter to the Galatians, â€Å"and let us not be weary in well – doing; for in due season we shall reap, if we faint not,† which could make special resonance. As mentioned above, Clinton uses biblical language to reference to political trusts and purposes.

Dear friend – a letter about Animal Farm

Dear friend! We've just read â€Å"Animal Farm† in class. â€Å"Animal farm†, or â€Å"Animal Farm: A Fairy Story† as the original title was, was a little manuscript which was published right after the Second World War by George Orwell, ever heard of him? It was a book that was originally placed in the shelves of children's books, and was read as a fairytale (as the previous title presumed you would do). But behind the naive and sort of innocent surface, there was a hidden message†¦ between the lines there laid a story about political reforms and great historical events. A story about revolution, power and animalism! It's really good! â€Å"Animal Farm† is a short novel based on the hard life of the animals, which live somewhere in England on a farm called â€Å"Manor Farm†. After the oldest pig on the farm realizes he is going to die soon, he gathers all the animals on the farm in the barn to tell about his dreams for the future: A revolutionary dream, where animals are the one in command, not the humans. The story that follows tells us about how the animals are getting their much wanted power, and how they use it, and don't use it. When I read â€Å"Animal Farm†, I clearly saw that the animals in the story were actually used to illustrate real human beings from historical revolutions. Just as a puppet show for children. The Russian Revolution, which is the most obvious revolution you would compare the content in the book with, is rewritten in a humorous way, excellent done by the author. With this in mind, it is therefore easy to see that for instance the group of sheep at the farm are the masses, the followers, the kinds that â€Å"don't give a damn† about what's going on. That's how the masses in the real life revolution were described as well. You may then see what I realized after reading this easy-read novel: You must always ask questions. Don't take things for granted, don't do things just because you're told so, and most important: Don't be a sheep! Just instead of telling the heavy story like in a history book, he puts his own individual twist on it. And it sells! George Orwell tells a story about the past (and present) to inform the public. He expresses his opinions by letting the readers have a look at the puppet show of the revolutions, a satiric story which warn us against communism and dictatorship. I loved â€Å"Animal Farm† because I find it funny, but at the same time educational and interesting. It made me think, and wary of the government! I think this is a book with meaning and moral lessons for everyone; it's suitable for all age, especially pupils and students, so it's perfect for you! I would say this is a unique fable, with a classic theme, and with a brilliant ending (which I won't reveal to you). It's sort of â€Å"mind-blowing†! I hope by telling you this that you will experience the same thing! Order it now! It can never be read too often! 🙂 Best regards, Tony.

Exercise three Essay Example | Topics and Well Written Essays - 750 words

Exercise three - Essay Example In the history of teaching information systems, there has been a shift of emphasis in regard to teaching OS material. Previously the focus was on disk operating system (DOS). This was the first operating system for IBM compatible desk top computers. Then, the RAM was quite limited and the programming language used was BASIC (Hailperin 57). In the 1980s sequential storage devices were used to store programs. Unlike RAM, these types of data is stored and accessed in sequence. Today we have many different types of operating systems, and they can be broken down into two types of OS. 1) Open source Operating Systems 2) Proprietary Operating Systems Proprietary OS are owned by corporations and controlled by them. Examples are DOS and WINDOWS versions. In open source OS, the codes are open to everyone and therefore, anyone can make changes to the OS. There is a third class of OS labelled as Embedded Operating Systems. They are the operating systems that are permanently stored on ROM (Read Only Memory) chips that are embedded into smart phones, video games, and other electronic devices. The American Standard Code for Information Interchange (ASCII) was developed. The code typically uses an 8 bit code which would have 2 to the 8th power possible orderings of the bits. This could represent 256 different characters (Hailperin 264). This application software is more restricted in whatever it performs, but it often completes a task much better or easier than general purpose software. For example, a tax calculation program that keeps a record of expenses for tax purposes. The internet community knows that the main step in shielding their private information on the internet is to certify that they use an encrypted link. As a consequence, phishing attacks, which make use of SSL certificates, are risky as they are linked with increased level of guarantee. The extent of an RSA public key gives a signal of the power of the

Modern China Essay Example | Topics and Well Written Essays - 1250 words

Modern China - Essay Example However, things have significantly changed during the twentieth century where traditions have been greatly rejected by the Chinese. Instead, they are turning to modern life by abandoning indigenous ways of dressing and practices for the modern way of life. This paper will try to describe the meaning of a nation according to empires, outline the revolution of making a new citizen in China, implications of the same, the techniques used as well as participants of the revolution process. The nation of China was long time ago composed of small communities until when transformation took place over the nineteenth and twentieth centuries. The kind of leadership that was in place was quite different to the current one since centralization was in practice as opposed to decentralized leadership practiced today. The ruler of the state was an emperor the Son of Heaven who held the central position of cosmos (Harrison 2). Besides the emperor, there existed bureaucracy education with characteristics that clearly portrayed existence of modern China. However, it is worth noting that, the emperor was then perceived as world but not as a country. Nevertheless, this did not mean that the Qing courts could not recognize the presence of other nations since they could have negotiation with foreigners only that the negotiations could never be allowed to erase Chinese culture. Transition is no longer embraced by everyone especially illiterate ones, for example, primitive people could ea t a little human fresh but later after realizing that it was not right, some stopped the ordeal completely while others behaved as if they had stopped but still they could eat human fresh (Lu and Yang 9). The same happed during China transition where some people were ready to abandon culture and embrace new life style while others could not. However, failure to wholly allow foreign culture have impact on the Republic of China economy,

Mammography and MRI Availability Act of 2009 Essay

Mammography and MRI Availability Act of 2009 - Essay Example t African American women have the highest incidence of breast cancer and are 30% more likely to die of the disease than caucasian women, at least in part due to later stage disease detection in this group of women (Schuler, 2009). Breast cancer screening tools such as mammography were introduced into widespread use based on the presumption that early detection afforded by routine screening would lead to more effective treatment and overall survival rates from this disease. Data collected from numerous clinical trials indicate that mammography screening done on an annual basis is associated with a significant reduction in mortality rates from breast cancer (Elting, 2009). According to the World health organization (WHO), a 35% decrease in mortality from breast cancer is associated with biannual mammography in women between the ages of 50-69 years (Elting et al, 2009). The statistics on actual use of mammography as a diagnostic tool for women over 40 reveal that this screening modality is significantly underused by women in this age group for whom the test is most highly recommended. For example, in 2002 approximately 25% of eligible women did not receive this diagnostic test (Schueler, 2008). Racial and ethnic differences in screening percentages mean that caucasian women are far more likely to receive annual mammography, which may account in part for the increased death rates in African American women from breast cancer in that it is not as likely to be detected in this group at an early stage (Schueler et al, 2008). In addition, women from lower socioeconomic groups (lower income, less education) are less likely to receive annual mammography screening. Moreover, the statistics indicate that women living in rural areas are less likely to receive diagnostic screening than women living in urban areas in the US (Schueler et al, 2008). Research suggests that the most important factor accounting for these demographic and racial differences in screening rates

Why is hunting Dove so special Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Why is hunting Dove so special - Research Paper Example Rather, dove hunting is a harmless and unique sporting activity which if supported, would eventually culminate into infinite advantages, to the participants, the public, the government and even to the birds that are being hunted. Dove hunting has been associated with a number of issues and myths. Of late is sharply on the decrease (Decker, Enck, & Brown, 22). A number of states are against dove hunting and other states which have allowed it has got lots of restrictions on it. Dove hunting has got lots of problems in various states like Iowa and others which practice it. Firstly, dove hunting has been made to be very expensive in terms of money which is used for buying hunting license. It has also been pointed that dove hunting has little economic value which may not support the entire estate when relied on fully. Dove hunting has also been alleged that the dove species when they are decreasing in number, dove population relies on some factors which include natural conditions like extreme weather conditions, predators and predators. All these factors causes decrease in population which may affects dove species. Hunting may also affects the behavior of doves generally. When hunting becomes too much, doves may tend to migrate to places with extreme weather conditions which may expose them to diseases. There are some home steeds where the doves always migrate to when hunting and some natural conditions are severe, these places provides shelters to the doves during rainy seasons but are also very dangerous places for the doves. There are also some predators which are also in those home steeds like dogs which may in turn feed on the doves decreasing their number which also affects the species of the doves Severe restrictions on dove hunting or complete prohibition of the activity have often been justified on the grounds that dove hunting is a threat to the birds , in the sense that it would reduce the number of doves. However, it should be

Monopolistic Competition Essay Example | Topics and Well Written Essays - 1000 words

Monopolistic Competition - Essay Example Figure 1 is illustrative for differentiating market structure and the chapters refer to the chapters in Mankiw (2007). Figure 1. Gregory Mankiw on four types of market structure Source: Mankiw (2007, p. 341) Mankiw (2007, p. 341) elaborated that there is no â€Å"magic number† that would allow us to determine what is â€Å"few† or â€Å"many† firms as reality is never as precise as theory. Samuelson and Nordhaus (2001, p. 168) had viewed monopolistic competition as â€Å"imperfect competition†. Further, they described the type of competition to be â€Å"very common† (Samuelson and Nordhaus 2001, p. 187). Earlier, Hunt (2000, p. 41) reported that the theory of monopolistic competition was developed by Edward Chamberlin in 1933 in which the latter complained that his theory was wrongly lumped with Joan Robinson’s theory of imperfect competition. In particular, Hunt (2000, p. ... In contrast, through product differentiation, a firm in a monopolistic competition has a portion of the market in which he has a monopoly. For instance, the pants industry has Levis and Wrangler, for example, and each brand has a set of customers loyal to the brand. For their respective loyal customers, each firm is a monopoly facing a specific demand curve. Varian (2005, p. 461) pointed out in a monopolistic competition, â€Å"each firm faces a downward-sloping demand curve for its product.† This is illustrated in Figure 2. Figure 2. Monopolistic Competition in the Short Run Source: Mankiw 2007, p. 369 A diagram similar to Figure 2 of the earlier page is in Depken (2006, p. 199) as well as in Taylor (2007, p. 293). In Figure 2 of the earlier page, it is clear that a monopolistic competitive firm maximizes profit where its marginal revenue equals marginal cost (Mankiw 2007, p. 369). However, as shown in Figure 2, this can lead to a loss or profit, depending on the costs curves confronting the firm (Mankiw 2007, p. 369). The left panel of Figure 2 in the immediately preceding page indicates a profit for the monopolistic competitive firm while the one on the right panel of Figure 2 indicates a loss. Meanwhile, it must be pointed out that a much earlier book, Eckert and Leftwich (1988, p. 212) had described a much more elastic demand curve for a monopolistic competition or a demand curve that is close to a horizontal straight line to reflect that demand can either significantly drop or increase with prices changes in a monopolistic competition. In other words, this means that the demand curve facing the competitively monopolistic firm in the short run is highly elastic. Subject to

Faulty Arguments in the Field of Herbalism, Natural Cures and Plant Coursework

Faulty Arguments in the Field of Herbalism, Natural Cures and Plant Medicine - Coursework Example The reasoning behind this phrase is poor because it insinuates that herbal products are safer, healthier, and has lower rates of toxicity compared to other medicinal drugs which is not true. It is also a dogmatic phrase which may be interpreted to mean that use of pharmaceuticals may result to harm. Andrew Weil, the mastermind and inventor of Arizona Center for Integrative medicine. He says ‘I did ethnobotanical study in South America, researching native uses for coca leaf, which most of us know only as the source of the isolated, problematic, addictive drug cocaine†¦if you look carefully at the coca leafs molecular array, you find 14 bioactive alkaloids, with cocaine in the greatest amount†¦Herbs like coca can "tone" the body and bring it back to homeostasis’. The source is The Huffington Post http://www.huffingtonpost.com/andrew-weil-md/why-plants-are-usually-be_b_785139.html. This is an illustration of a non-sequiter, appeal to authority, poor logic and faulty statistics. The reasoning behind it is poor since its conclusion doesn’t infer the premise. It also emphasizes on his expertise owing to convince the masses concerning his opinions. It also does not have firm deductions to the conclusions made. It also claims that a coca leaf has 14 bioact ive alkaloids but it does not give precise details how he obtained this data. David Kroll holds a doctor of philosophy in therapeutics and pharmacology. He coaches the public on organic commodities and botanical plants supplements. He says ‘Tripterygium wilfordii Hook F, or thunder god vine†¦has a history of use as an anti-inflammatory herb. As with many traditional medicines, usage patterns do not necessarily indicate scientific validity. In fact, a Cochrane review published just last month on herbal therapies for rheumatoid arthritis indicated that the efficacy of thunder god vine was mixed. More concerning is that the herb had significant adverse effects in some trials, from hair

Law of Property 1 Essay Example | Topics and Well Written Essays - 3000 words

Law of Property 1 - Essay Example Jane carried on paying the instalments on the loan. In 2009 Harry became ill and died. Jane has continued to pay the instalments to the friend direct. Under Harry’s will, all his property passes to his widow, Helena. There is ?1,000 still owing on the loan. Helena, as executrix of and sole beneficiary under the will, has applied for a possession order against Jane. Advise Jane. Students are advised not to consider the Land Registration Acts but to answer the question within the syllabus. 2. Augusta had a friend Julius, who was in financial difficulties. Augusta lent Julius ?5,000 " to get himself sorted out". At Augusta's insistence, Julius put the money into a separate bank account and told the bank, to whom he owed money, that the money was a special loan from Augusta. Julius used ?2,000 of the money to pay various debts before he was declared bankrupt. ?3,000 remains in the account. Augusta died leaving a will containing the following provisions: â€Å"To my son Cassius I leave ?20,000 to enjoy as he likes during his lifetime, provided that, at his death, he leaves any of the money that remains to his sister Demeter, The rest of my estate I leave to Gaius and Lucius on trust, so that they may make grants out of the income from this fund to any of the descendants of my illustrious ancestor Tarquin and their families.† Tarquin lived two hundred years ago and is reputed to have had many children both legitimate and illegitimate. Advise Cassius as to his rights and duties over the ?20,000. Advise Augusta’s executors as to whether they will be able to recover the balance of ?3,000 in Julius’ bank account. Advise Gaius and Lucius as to their powers and obligations with the regard to the residue of Augusta’s estate. Question 1 In the above, it is necessary to consider what rights Jane might have over the property. This will involve analysing how proprietary rights over property can be established. Under the Law of Property Act 192 5 the person registered on the deed for the property will be the legal owner of the estate1. This effectively means that Harry would have been the legal owner despite his promise to give the property to Jane if she paid off the loan. The effect of the Will would mean that the house would transfer in ownership to Helena, which would entitle her to dispose of it in any manner she sees fit2. However, this would create unfairness to Jane who has been paying the money owed to Harry and latterly to his friend on the understanding that she would have a right to the property. As there is no written agreement between Jane and Harry, and Harry has not expressly left the property to Jane in his Will, the only rights she might have in relation to the property would be an equitable interest3. As a result of this, Jane might have to rely on the doctrine of implied trusts to be able to claim a share of the property. Implied trusts can exist through statute or as a resulting or constructive trust. The latter 2 trusts exist in equity only and are applied by the courts to rectify any unfairness caused by the denial of legal property rights through the property only being registered in one parties’ name. A resulting trust occurs where there is evidence that the claimant has made payments towards the purchase price of the property but was not included on the register as an owner. Those relying on this principle have to prove that they expended the money in the belief that they would acquire an interest in the property,

Benchmarking as an important activity in the analysis of e-Business Essay

Benchmarking as an important activity in the analysis of e-Business Web sites - Essay Example E-business has given every organization that uses it a additional advantage running their businesses. Competition to produce an online website that tells about the organization and its product has also started. In the same way selling products online through a website has also become popular, there are certain advantages attached to it but we wont go into that detail. Another important aspect of running a business online successfully is to check whether an organization's website is according to the standards of its competitors. This can be done using certain techniques like surveys, questionnaires and conducting interviews. This article explored a new technique called benchmarking. Benchmarking is basically evaluating the content of the website in terms of its usefulness and usability compared to your competitors. The importance of this method can be gauged by the fact that the two aspects that are being benchmarked namely usefulness and usability can only determine the actual return your website is giving to the organization. Claiming your website is successful by checking the number of times it has been viewed is useless, instead the benchmarking method makes a lot of sense as it is analyzing the two vital factors that originally decide whether a website is successful or not. If we go 30 years back in time there was no concept of using a computer to communicate to a co-worker or sending an email to your boss for a certain favor. Records were kept on files in a closet. If your boss needed information about last year's sale you had to tell him if he can wait for 2 days, and your boss agreed. Today if you reply to your boss in the same manner it's obvious your boss won't accept your reply, instead it might be possible that you are fired. This gets a bit harsh but this is a fact. Technology has taken great steps all these years and is looking to go even faster as the time moves on. It is important for every person to keep up with the moving technology to survive in this world, especially organizations that are running businesses internationally and on the Internet. Keeping in touch with the technology trend has become a necessity in this case as every organization looks for improving itself with the use of newer and better technology. E-business might seem e asy as to setup a website and conduct your business online, but its not the case and its not as easy as you think. As new and better technologies enter the market an organization has to make sure that it acquires it and makes the best use of it. It is important to keep abreast of technology trends when running an e-business because once a firm starts e-business it is attaching itself to the world of Internet and technology, and if an organization gets involved in this world it has to keep a track of what is going on and what is new so as to make sure it does not lag behind in any field. Q. 3. Comment on one recent technology trend, and discuss how it might affect an e-Business. As technology advances trends are being setup. For example a certain technology becomes famous as it enters the market and everyone gets attracted to it for a while. After 3 or 4 months a better technology comes into being and now people are driven towards this one. This will keep

Strategies Used for the Gifted and for Those Who Are Developmentally Delayed Essay Example for Free

Strategies Used for the Gifted and for Those Who Are Developmentally Delayed Essay Generally when we talk of individuals with disabilities, the very core or center of concern always falls on individuals with developmentally disorders, physically handicapped, emotionally disorders. We tend to miss out the individuals who are born as â€Å"gifted†. Well for us, as the title says (gifted), being born gifted is more of a blessing than the other way around. But the truth of the matter is, it is not as easy as it may seem to be. If individuals with different kinds of disorders have special needs, so do gifted individuals. It may just be in a different manner, in a dissimilar kind and in a more diverse situation but there still is a special need and this is also need to be properly addressed in the same manner as with the other disabilities. Since both gifted and with disabilities individuals need special needs, corresponding modifications, strategies and adjustments should be done accordingly to be able to suit to their needs thus learning process can occur. Both classroom set up should be designed in accordance to provide optimum conduciveness in learning. Both have its own sets of teaching strategies that would be best effective in each set of exceptionalities. Initially, both gifted and developmentally delayed individuals should be properly assessed based on either a preliminary checklist or assessment obtained from the professionals such as developmental pediatrician or psychiatrist. Obtaining the assessment would help us discriminate or distinguish individuals that are mild moderate and severe. It also goes the same with gifted children, we need to know which are mildly gifted, moderately and highly gifted in order to be able to address their needs more appropriately. Another psychological truth that we need to learn is that most learning occurs when an optimal match between the learner’s current understanding and the challenge of new learning material has been carefully engineered. Choosing an appropriate program for both gifted and developmentally delayed individuals has always been indeed a challenge to anyone. Sets of programs are always done individualistic may it be for gifted individual or individual with developmental delay because both have unique characteristics that make them so personal and different from one another. Moreover, most often than not, the progress programs given to these two exceptionalities are based on their pace. Generally, for the developmentally delayed students the initial step for learning process to occur is behavior modification. Once the behavior is properly addressed, meaning the teacher is able to get the attention and behavior of the student, will the learning take effect. In gifted children, however, the initial step is to discover the child’s area of giftedness and create a program that will attend and enhance farther his special needs. Behavioral modification is not the basic concern at this point except for some social aspect such as coping up with peers older of his/her age. If that case happens, that is the only time that behavior intervention is needed. If teaching methods use for developmentally delayed students are direct instructions and task analysis, thus making tasks as simple and as directly instructed as possible for easier mastery, for gifted students, it is making it more complex and abstract to maintain the student’s interest and be challenged with it. If the gifted students master a particular unit, they need to be provided with more advanced learning activities, not more of the same activity as before. With developmentally delayed students, repetitions of activities and tasks are advisable to be able to incur mastery. Moreover, gifted students’ learning characteristics are best served with thematic, broad based and integrative content rather than just single-subject areas in which are being used in developmentally delayed students. Compacting are used with gifted student to streamline curriculum in order to allow them to move at a quicker pace and have time to pursue in alternate topic while in developmentally delayed students, the (general) task or activity is broken down into pieces of smaller tasks to be able to effectively master the (general) task.

Factors that Influence Communication

Factors that Influence Communication There are many ways of communicating and the way we communicate is key factor of what we really are trying to put across. Factors that may influence our communication are; eye contact, body language (i.e. posture), tone of voice, gesture, and facial expression. Here are examples of how each of those would influence the way we communicate. Eye contact allows us to guess another persons thought and feelings by just look at their eyes. For example if I was talking to someone and they were looking away Id get the feeling that they are bored and not interested. Also if I was talking to someone and during the conversation I raised my eye it suggest that I am listening and excited or either shocked depending on the topic. Body Language. Posture is part of our body language. For example if I was talking to a boy I liked Id be facing towards him and chatting, however if my body was not facing towards hom this suggest that I am not really interested. Also if when sitting down chatting to a person if they are leaning back this can send the message that they are either relaxed or bored, however if they are leaning forward this implies that they are interested. Tone of voice Our tone of voice is really important when conversing. For example if you talk really fast and loud this may suggest that you are angry. However if you talk in a slow calm voice then this shows that you are rather being friendly. Gesture Gesture is the movement of the arm, hand and head used to help us understand what a person is trying to say. For example when trying to communicate but speech is not possible people use hand gestures. The common hand gestures are the peace sign (the index and middle finger raised and apart), okay gesture (closed fist held with the thumb extended upward) and the not okay (closed fist held with the thumb extended downward). Face Expressions Our face usually shows our emotional state. Our facial expression shows whether we are sad, angry, happy ,surprised scared etc. For instance, if someones facial expression was a big smile and wide eyes this may suggest that they are happy. P4: Explain strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions. M2: Review strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions. P4: There are many communication barriers. The message the sender is sending may not be understood by the receiver in the correct way and for that reason there is a communication breakdown. There are the communication barriers; Deafness Blindness Dumb/Muteness Language Slang Environment M2: I will also review the strengthens and weaknesses of the strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions. Blindness Blindness is the loss of sight/vision. To overcome the barrier of blindness, braille and speech can be used to communicate. Braille is a writing system used by blind people to be able to read, Braille characters are small rectangular blocks called cells that contain tiny palpable bumps called raised dots. For example in a care home, the lunch menu can be written in braille for a person who cant see the menu. Also another way to overcome this barrier is by either having a big print menu or spectacles for the client so that its clearer. In addition using language to describe things is a very useful way to communicate to a blind person for example when meeting a blind person it is effective to make them aware that you are there and who you are and also what you may look like? The advantages of using braille is that braille allows the visually impaired to understand quicker and get things done easily and faster as well as allowing them to be more independent . The disadvantages are the not all visually impaired people know how to use braille also not all peoples fingers are sensitive enough to use it. I believe that braille is effective as it makes the visually impaired very independent and makes life a lot easier. I believe that braille could be more effective if it had been taught in schools to everyone not just the mainstream students. This will not only benefit the visually impaired but someone who is not visually impaired because in life if they do come across a blind person they will be able to still communicate with them. Deafness Deafness is the loss of sound. To overcome the barrier of deafness sign language can be used to communicate. Sign language is using gesture and signs to communicate to a deaf person for example at a hospital a deaf patient can communicate with their doctor using sign language .Another way to overcome the barrier of hearing disability are by using clear speech so that the person can lip-read, this will involve using a lot of eye contact because you would need to make your face visible for the person trying to lip-read. Also using technological aids to communicate is also very effective, these are facilities to help with communication for example hearing aids are small devices that goes behind ones ear which strengthen a persons hearing. The advantage of using sign language is The disadvantage of using sign language is that light is always need, people cannot communicate with each other in the dark also not all hearing impaired people know sign language Dumb/muteness Dumb/Muteness is the inability of speech and is often associated or linked with deafness. However, the technological aid of text-to-speech can overcome this barrier .Text-to-speech is computerised equipment that allows a muted person to type what they want to say and then it will translate into speech form. Also makatons can be used to overcome this barrier. Makaton is a language programme for developing language using speech, signs and symbols. For example in a childcare centre Makaton is used a lot with pre-speech babies and toddlers like picture cards and gestures. Environment: (Space. Noise. Location. ) Space- The space between people is very important when communicating because little space between two can make a person uncomfortable .For example if à ¢Ã¢â€š ¬Ã‚ ¦.wanted to talk to..and the space between them was 1 finger away from each other and its someone you arent close to then the person may feel very uncomfortable and may not be listening probably or is not giving the right responses back or even too much of a distance can lead to misunderstanding. Noise- If there is a lot of background noise it will be harder for people to hear each other when communicating and mixed messages may be received. Language: Language can become a barrier as the person you may be trying to communicate with may not be able to speak the same language so therefore the communication is received but not understood. However, to overcome this barrier interpreters/translator are people who will translate and forward your message to the person who you are trying to communicate with by talking to them in their language. For example if the doctor only spoke English but his patient would only be able to speak Turkish a Turkish interpreter would translate to her what the doctor is saying to her or if the doctor does know how to speak Turkish he should use his patients preferred language. Slang Slang is an informal way of speaking which consists of words and phrases that may not be found in the standard dictionary. Slang is mostly used by the younger generation within specific social groups and communities. It consists of words shortened as well as words such as piff which would mean good looking or sick which means cool/awesome. Jargon is quite similar but it is not informal, it is technical terminology words and phrases used by particular professions. For example a doctor uses the scientific terminology for DNA which is deoxyribonucleic acid rather than DNA. To overcome this barrier it is best to avoid using slang and use the formal standardized English.