Advertising in Newspapers Research Paper Example | Topics and Well Written Essays - 750 words

ad in Newspapers - Research Paper ExampleNewspapers allow the usage of writings or photos in publicise or as a means of communicating tuition to the public. However, in advertising, most organizations often pulmonary tuberculosis both photos and writings in communicating to its various clienteles. Companies often design and enforce attractive or appealing photos alongside trustworthy enticing words, to make customers purchase their desired products. How it Targets a Specific classify Newspapers are designed in a manner to ease the process of advertising and carryance of information (Humphrey, 2003). Advertising in newspapers is used in varied ways. Advertisements in newspapers can be used to convey messages to a certain targeted group. Newspapers consist of distinguishable sections such as the sports section, politics sections and the affectionate sections. Advertisers, therefore, can use these sections to target a certain group having the potential of purchasing the produ cts in the market. For instance, when advertising sports attires, it is wise to side the advertising details within the sports section. This ensures that the advert posted reaches the intended customer. Additionally, certain newspapers often provide allow magazines covering a certain topic that is of major concern to the public. Some of them talks about lifestyles, social aspects, relationships and political aspects. Such magazines can also be exploited as a suitable computer programme for targeting a certain group. However, despite this being an effective approach, it is also imperative to consider other factors, which comes into playfulness for the effectiveness of the advertisement. For instance, the advertising company must ensure that the targeted group is able to read and comprehend the conveyed message. The primitive Role of a Newspaper The newspaper has numerous roles, the primary one being to inform the public. otherwise roles of the newspaper are to educate and adver tise various products on behalf of a certain company (Farell & Cupito, 2010). Since advertising also aims at informing the public about new products in the market, the advertising process indeed fits within the primary role of newspapers. Advertising helps in informing the public on the new prices in the market and the modifications done on various products. This empowers the public to make informed decisions regarding their desired products or services. It is wise for organizations to use both visual support and wordings in their adverts, when using newspapers as an advertising medium. Visual aids add value to adverts hence making them appealing to the targeted group. Newspapers act as a support medium, in most cases. Most of the information documented or printed in newspapers are often non straight off from the person transfer the message. The writings are often edited or rewritten by a different individual (newspaper editors), who never participated in writing the original document. This, therefore, makes the newspaper a support medium of conveying information. However, in some instances, newspapers always print direct information or quotes from a certain source. Although this does not mean that, it is a primary medium. This is because the information obtained was initially meant for a different group as opposed to the ones addressed by the newspaper. Accessibility Newspapers are easily accessible thus can be reached by a number of potential buyers. For instance, in certain countries such as Netherlands, newspapers are distributed for free thus anyone can access them, even young children. Moreover, even if they are being sold in certain countries, the cost incurred when purchasing is often affordable to a significant part of the